IHS says that they expect flexible OLED sales to reach $21.9 million in 2013 and grow quickly to almost $100 million in 2014. The flexible OLED market will continue growing at a very fast rate as it will reach almost $4 billion by 2018 and almost $12 billion by 2020.
This is a very aggressive forecast. IHS says that they expect flexible OLEDs to bring about an "unprecedented change in flat displays". Those displays will make an "innovative change in the conventional display industry structure once commercialized". The first products will be plastic-based OLEDs which are thin and durable. Rollable and foldable OLEDs are forecasted to be introduced after 2016.